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Puustelli

Puustelli


Puustelli, a Finnish kitchen manufacturer that has dozens of stores in Finland, Sweden, Russia and Estonia, approached us with a startling question in 2013:”What does a kitchen manufacturer that focuses on online sales need physical stores for?” After studying the question in detail, we came to the conclusion that it would not be a good idea to have no physical stores. There are such potential and quality-related factors in the product range that are impossible to communicate to the customers without physical models. They just need to be presented in a new way.

Our solution for Puustelli was the development of a completely new showroom concept in which various events and available help as well as idea corners and thematic product displays along the customer path help customers find their dream kitchens and make them understand that the kitchen is truly the heart of the home.

The first renovated Puustelli stores opened in 2013, and the increase in their sales has been almost 35 percent. A premium quality environment helps customers opt for higher quality in their purchasing decisions.